Yasemin Emory is a lifelong creative and entrepreneurial self-starter with over 15 years ofexperience in the design industry, working strategically with global brands like MTV, Coca-Cola, Oprah Winfrey, and the Mayo Clinic. After graduating from the Parsons School of Design in New York City, she worked in art direction and design at Martha Stewart Living and CO-OP. In 2011, she co-founded Whitman Emorson, a Toronto-based design consultancy, with longtime friend and collaborator Whitney Geller, with whom she also co-founded Jems. The two are now reinventing the condom industry. While looking for contraception options between pregnancies, Yasemin and Whitney noticed avoid in the condom aisle—traditional condom packaging reflects an outdated notion of sexuality; from unappealing aesthetics to messaging that speaks primarily to an imagined heterosexual cismale consumer, condoms lack thoughtfulness to how vast and varied the audience is. Conscious consumers of food, beauty, and household products, they also noticed the lack of clean, transparent ingredients with condoms. With a passion for design that supports a multiplicity of voices, they created Jems to fill a void—a truly simple, non-toxic condom for all.

You can find more information at: jemsforall.com and instagram.com/jemsforall/