Natasha Koifman has built one of Canada's most successful pr agencies by having the conversations others weren't willing to have — not by chasing every opportunity, but by being incredibly intentional about every single one. In this conversation, we get into PR, brand building, relationships, and the mindset behind it all. Refreshing, sharp, and full of perspective.

Natasha Koifman, NKPR: The Unwritten PR Playbook Behind North America’s Biggest Agencies

Natasha Koifman is a journalist turned publicist, a founder, and the president behind NKPR — one of North America's most recognized full-service public relations, advertising, talent, marketing, and digital agencies, with offices in Toronto and New York, representing over 40 diverse national and international brands. Known as a business leader, tastemaker, and content curator, Natasha is celebrated as one of Canada's most influential and innovative women in business and style. What began as a feeling that something wasn't right — working at an agency where despite bringing in significant revenue, she was always made to feel replaceable — evolved into a leap of faith that changed everything. She launched NKPR from her basement at 30 with a mandate to only work with brands, people, and causes she was genuinely passionate about — and has never looked back. 

Through NKPR, Natasha is building more than an agency — she is building a legacy rooted in the belief that the best stories are the ones worth telling, and that real relationships are the foundation of everything. By staying fiercely selective about who sits across the table, NKPR has become one of the most trusted names in the industry — proof that values and success are not in competition, they are the same thing. Recognized as one of Canada's Most Powerful Women four times by WXN, a member of the Forbes Council, and the first publicist in North America to license her name to a luxury condominium project, Natasha has built a brand that is as much about who she is as what she does.

Beyond her work as a founder, Natasha is deeply passionate about giving back — serving as Chair of the Board for Artists for Peace and Justice, helping raise over $35 million for education and healthcare in Haiti, and co-founding AN8, an angel investment firm providing funding and mentorship to entrepreneurs. As a podcast guest, she brings the kind of sharp, grounded perspective that only comes from two decades of showing up, saying no to the wrong things, and saying yes to the right ones. She shares the real story of what it takes to build a brand people trust — through the pivots, the hard calls, and the relationships that made it all possible.

You can find more information at: www.nkpr.net

NATASHA KOIFMAN