The Quiet Power Move: How Haley Bogaert Built Something That Lasts

Haley Bogaert didn’t build her brand by chasing trends; she built it by showing up, learning in real time, and doing things her own way. We dive into early hustle, hard lessons, and why slow-and-steady actually feels way better than rushed, chaotic growth.

haley bogaert

Haley Bogaert is a Canadian beauty entrepreneur, brow and beauty expert, and the founder and CEO of HBFace, a brand redefining accessible luxury through simple, effective, and intentional beauty. With over 15 years of industry experience, she has grown HBFace into a trusted destination for precision, education, and empowerment, now operating three thriving studios across Toronto, Oakville, and Sarnia.

Haley’s story is one of resilience. After losing both her mother and brother to mental health and addiction, she found strength in a five-minute daily beauty ritual, always beginning with the brow. What started as a personal act of healing became HBFace’s guiding philosophy: Brows First, Treat, Finish. Today, Haley is recognized as a visionary entrepreneur, hands-on mentor, and mental health advocate partnering with CAMH to drive purpose-driven impact through beauty.

You can find more information about Haley at @haley.bogaert