Erin Kleinberg: Building a Business, Pivoting, and Trusting Your Instincts
Erin Kleinberg joined me to talk about what it takes to really build a brand, the pivots along the way, trusting your instincts, staying creative, and having the confidence to ask for what you want.
erin kleinberg
Erin Kleinberg is a visionary entrepreneur and creative leader redefining modern branding and lifestyle experiences. She is the Founder and CEO of SIDIA, a lifestyle and self-care brand rooted in heritage and inspired by the matriarchal strength of her late grandmother. Built around the values of freedom, comfort, and the beauty of slowing down, SIDIA has earned cult status for its luxurious robes, elevated body care rituals, and thoughtful approach to everyday essentials. Prior to launching SIDIA, Erin co-founded Métier Creative, an award-winning branding and advertising agency known for shaping some of the most influential campaigns in beauty, fashion, and wellness. Under her leadership, Métier partnered with globally recognized brands to craft culturally resonant storytelling for the modern, conscious consumer. Erin was also an original founder of The Coveteur, where she helped pioneer a new way of experiencing style and personal spaces in the digital age. Through all of her ventures, Erin blends sharp business acumen with emotional intelligence and creative intuition. She is passionate about championing women-led initiatives, fostering meaningful community, and building brands that inspire a more intentional way of living.
