Cashe Is King: Devyn Olin on Fashion’s Fastest-Growing Resale Market

Devyn Olin joins me to talk about building the platform that finally lets you buy what your favourite creators actually wore — not just what they were paid to post. We get into founding alone, staying the course when it gets hard, and what real disruption in the fashion space actually looks like.

Devyn Olin

Devyn Olin is a lawyer, an MBA, and the founder and CEO behind Cache — the first influencer-led resale marketplace making it as easy to sell your clothes as it is to buy them. With a background spanning content creation at ELLE.com, e-commerce at Moda Operandi, and brand strategy at Métier Creative, Devyn brings a rare combination of legal, fashion, and business expertise to one of the most exciting spaces in the industry today. What began as frustration with a broken resale process evolved into a full-scale startup built to unlock the value sitting in everyone's closet — and to give audiences a place to shop the pieces their favourite creators actually wore, not just what they were paid to post.

Through Cache, Devyn is building more than a platform — she's building a new way for people to engage with the clothes they already own. By putting influencer closets at the centre of the resale experience, Cache transforms the way we shop and sell, turning trusted creators into the ultimate curators and making secondhand feel as coveted as anything new. The result is a marketplace rooted in the belief that the most exciting thing in fashion isn't what's dropping next — it's what's already hanging in someone else's closet.

Beyond her work as a founder, Devyn is deeply passionate about the craft of building solo — the mindset, the grind, and the clarity it takes to pursue a vision when the industry hasn't caught up yet. As a podcast guest, she brings sharpness, honesty, and a refreshingly grounded perspective on entrepreneurship, sharing the real story of what it takes to go from idea to execution as a solo founder disrupting the way we think about fashion and resale.

You can find more information at: www.cacheinyourcloset.com